Monday, April 18, 2005
Overture Completest Change To Yahoo! Search Marketing
Pasadena-based Overture Services, the pay-per-click division of Yahoo, said this morning that it has completed its brand change to Yahoo! Search Marketing. The group has now been fully re-branded as a Yahoo! property, and provides all of Yahoo's sponsor search offerings and listings products in a single site. The group now operates all of Yahoo's advertising options for sponsorship, in addition to submission of URLs to Yahoo's web sites. The services include listing options for the Yahoo! directory, local listings, and more. The search engine giant said that it believes that providing all of its search marketing and related products under one umprella will provide and easy, one-stop experience for its advertisers.