Friday, September 29, 2023

PureSpectrum Adds New API

Westlake Village-based PureSpectrum, which provides an end-to-end market research and insights platform used to run consumer surveys, says it has launched a new API. According to the company, the new API allows its clients to plug into their systems to provide quality and fraud checks on survey responses. The company claims its tool has AI-generated text detection, language mismatch, and deduplication capability. PureSpectrum's CEO and Founder is Michael McCrary.