Qualaroo Launches New Product, Helps Convert Web Visitors

Qualaroo, a developer of website conversion and analytics software which helps web businesses improve the experience and conversion of their visitors, has launched a new product. The company--founded by Sean Ellis, Eugene Mandel, Alex Sherstinsky, and Jason Meresman--said today that it has launched a new "Convert" product which helps website owners convert a higher percentage of their website visitors to customers. The company--which is backed by $5.5M in funding from Polaris Ventures, True Ventures, Index Ventures, First Round Capital, and 500Startups--uses on-site surveys to collect feedback from users, and helps improve the experience of those users based on the data form those surveys. Qualaroo's CEO, Sean Ellis, has been involved in such startups as Eventbrite, Dropbox, Xobni, LogMeIn, among other companies.