Beverly Hills-based RealD, which develops 3D technology used in projecting 3D movies, has filed for an IPO, saying in a filing Friday that it is looking to raise up to $200M on the NYSE. The firm is hoping to list on the exchange as RLD. The IPO is being underwritten by J.P. Morgan Securities and Piper Jaffray & Co. RealD is backed by Shamrock Capital, which owns about 14.8 percent of the firm. Co-founders Michael Lewis and Joshua Greer also each own about 14.7 percent. According to the filing, RealD had a net loss of $20.3M on revenues of $95.95M for the nine months ended December 25, 2009.