Report: Snapchat Nearing 1 Billion In Ad Revenues

A report, published by eMarketer on Tuesday, says that Venice, California-based Snapchat will earn an estimated $1 billion in ad revenues next year. The report predicted that Snapchat will represent 2 percent of social network ad dollars in the US next year. eMarketer said it calculated the ad revenues based on its own revenue model, consumer adoption estimates, monetization trends at similar social networks, and monetization assumptions for different Snapchat ad products. Snapchat did not release any financials, and the report was not based on any actual data from Snapchat.