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RLH Equity Partners Shuffles Team

Los Angeles-based private equity investor RLH Equity Partners, the investment firm whose founders included former LA Mayor Richard Riordan and former USC Athletic Director Pat Haden, said last week that it has added Sherrick Murdoff as a Strategic Advisor and promoted Mark Gartner to Managing Director. Murdoff was previously at Salesforce Ventures, and had been involved in Bluewolf, Clarity, Astound Commerce, and Shift7 Digital, which are also RLH portfolio companies. RLH manages over $1 billion in assets. Haden (the "H" in RLH) left RLH in 2010. Riordan (The "R" in RLH) is no longer active with the firm, however, J. Christopher Lewis (The "L") still is involved as chairman, co-founder, and Managing Director.