Rubicon Project Debuts New Product

Los Angeles-based Rubicon Project, the developer of online advertising optimization tools funded by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and Peacock Equity Fund, said today that it has rolled out a new product called REVV for demand. The firm said the new product helps advertisers to automate inventory and audience buys in its REVV Marketplace. Rubicon explained that its new REVV for demand helps ad networks, exchanges, rep firms, other publishers, agency exchanges, and others to select what advertising inventory they want to by--based on site, channel, and audience.