Rubicon Project Extends To Out-of-Home Advertising

Los Angeles-based advertising optimization and automation technology developer Rubicon Project is taking its technology into the out-of-home advertising market, the company said late Thursday. According to Rubicon Project, its automation technology is being used in automation of ads in the UK, as part of a deal with outdoor media company BITPOSTER. Rubcion Project said BITPOSTER has access to over 300,000 digital and out-of-home billboards, and will use Rubicon Project's technology to enable automation of both digital and paper ads.