Rubicon Serves Up A Trillion Display Ads

Santa Monica-based Rubicon Project, the online ad network optimization firm, told its customers today that it has just optimized its one trillionth display ad. In a coincidence, Rubicon Project founder and executive Frank Addante said in his Twitter stream that the record comes exactly three years to the date from when the firm hit one billion display ads optimized. Rubicon Project's services are used by web publishers to pick the best ad networks to run on a specific page of their site, based on the return predicted from that ad network. Rubicon is venture backed by News Corporation, Clearstone Venture Partners, IDG Ventures Asia, Mayfield Fund, NBC Universal's Peacock Equity Fund and Jarl Mohn.