Rubicon Project Links With Ad Agency Software Firm

Los Angeles-based Rubicon Project and advertising agency software firm Donovan Data Systems (DDS) said this morning that the two are in a new partnership. According to the firm, they have partnered to automate display advertising transactions, via the software of DDS. The companies said the move would provide additional revenue for publishers who monetize their premium display advertising inventory via Rubicon's ad serving platform. Rubicon Project is headed by Frank Addante.