Shopatron Gets $4M In Venture Debt Funding

Shopatron, the San Luis Obispo-based e-commerce software and services firm headed by Ed Stevens, has just scored $4M in a venture debt financing, according to venture debt fund Multiplier Capital. According to Multiplier, the funding will go toward's Shopatron's domestic market expansion. Shopatron is a provider of service which lets manufacturers and multi-channel retailers accept online orders. The firm's software differs from most e-commerce products in that fulfillment of those products comes from a manufacturer's channel, avoiding the usual channel conflict encountered in e-commerce sales. Multiplier Capital said the financing its the first for the newly formed fund. Multiplier's executives include Ray Boone and Kevin Sheehan.