Shopatron Updates Ecommerce Software

San Luis Obispo-based Shopatron, which develops e-commerce software for retailers, said today that it has made a major upgrade to its software. The firm said that Shopatron 3.0 provides an upgraded customer experience, targeted at increasing sales for its customers. Shopatron's customers include Callaway Golf, Suzuki, Polaroid, Mizuno, Ducati, JL Audio and Sport Chalet. The firm is headed by Ed Stevens, and is venture backed by Kern Whelan Capital and Rivenrock Capital.