Shopzilla Wraps Up Bizrate Into Connexity Brand

Los Angeles-based comparison shopping site Shopzilla said Monday that it is wrapping up its Bizrate Insights, Audience Discovery, and Activation Services all under one, single brand under the Connexity name. Shopzilla said it will also join the units with Aisle A, which is the company's shopping data and targeting arm for retailers and brands. All of the various units provide targeting and advertising services and technology to customers. Shopzilla is owned by private equity company Symphony Technology Group.