Wednesday, July 17, 2013
Shopzilla Expands In Europe
Los Angeles-based comparison shopping site Shopzilla announced this morning that it is expanding in Europe, and has launched a new division in Europe called Aisle A. Shopzilla said the new division will focus on new media and audience targeting, offering up marketers access to its shopping intent data. Shopzilla said Aisle A will offer up display advertising across both its own shopping site (Beso, Bizrate, Shopzilla) as well as from premium partners. Shopzilla is owned by private equity firm Symphony Technology Group. It now operates comparison shopping sites Bizrate, Beso, Shopzilla, Retrevo, TaDa, PrixMoinsCher, and SparDeinGeld.