Sidecar Finds $15M More To Expand Ridesharing Fight

It looks like the peer-to-peer marketplace for rides in Los Angeles is about to get a lot hotter, as one of the companies competing in the market--Sidecar said this morning that it has raised $15M more in funding. The company--which competes against such companies as Uber, Lyft, Flywheel, Taxi Magic, and others in region--said the funding came from Avalon Ventures, Union Square Ventures, and new investor Sir Richard Branson. Avalon Ventures is also based in San Diego. The company said it would use the funding to expand its Shared Rides feature and nationwide expansion. More information »