Silicon Beach Heads To SXSW

Los Angeles companies are looking to help get the word out next week about their companies--and the area--at SXSW, the annual technology and music festival held in Austin, Texas, a group of companies said Wednesday. In an effort to help brand the growing Los Angeles technology scene, a number of local companies said they are organizing a Silicon Beach Showcase, where local LA startup will be showing off their products and introducing people to companies. The companies presenting include BetterWorks, Chromatik, Factual, Game Salad, Giant Media, Hipswap,, Pose, Sparqlight, textPlus, and Viddy. Companies in Los Angeles, and in particular, Santa Monica, have recently begun using the "Silicon Beach" moniker in an attempt to better brand the startup community in the area, which has seen some significant growth in the last few years.


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