Skweezer Targets Google AdSense With Upgrade

Irvine-based Skweezer, a provider of a mobile advertising network and service for converting web sites to mobile format, said Thursday that it has upgraded its online advertising system, with an eye on Google's dominant AdSense advertising program. According to the firm, its upgrade now works for both desktop and mobile ads, and supports ASP, ASP.NET, PHP, or JavaScript code. The company said that its ad system automatically adjusts and reformats ads based on the visitor's device type, and also can reformat and compress web content for viewing on mobile devices.