Playa Del Rey-based Smart Action Company, a provider of artificial intelligence-powered, self-service, interactive voice response (IVR) technology, said last week that it has been selected by Motional Fulfillment and Logistics SErvices. Financial impact of the deal were not disclosed. SmartAction said Motiviational is using the firm's artificial-intelligence engines to power its self-service, interactive voice response systems. SmartAction is headed by Richard Koffler.