Soothe Picks Up $35M More For On Demand Massage Service

Los Angeles-based on-demand, massage service Soothe has raised another $35M in funding to expand its service into more cities, the company said on Thursday. The funding came from the Riverside Company. Soothe is led by Merlin Kauffman, and lets users book both through a mobile app, through its website, or even a phone call. The company offers up flat rate pricing on massages, starting at $99.00 for a 60 minute massage. The company says it helps connect consumers with licensed, background checked, and vetted massage therapists, who it dispatches depending on who is available; consumers are not able to request specific therapists through the service.