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Sorenson Media Launches Video URL Shortener

San Diego-based Sorenson Media has launched its own, video URL shortener, saying today that it has launched Vid.vu, a URL shortener specifically aimed at online videos. Sorenson said the new web URL service is integrated into its own, Sorenson Squeeze Server product, and is designed to help users of its encoding sofware to be able to provide short URLs instead of long URLs. Sorenson said the new shortener will only be available to customers of Sorenson Squeeze Server. Sorenson Media is a developer of video encoding and decoding products.