SpecificMedia Targets Abandoned Sales

Irvine, California-based search marketing firm SpecificMEDIA is rolling out a new, audience targeting solution, the firm said today. The new advertising network targets past website visitors of the advertisers with specific advertising. The firm said that its network can be used to locate shoppers who have abandoned a shopping cart on the advertisers's site, and provide special offers to attract that visitors back. The company also said its advertising network can provide tailored ads for visitors who have read about a product or service on a advertiser's web site to attract them back for more information.