Thursday, October 8, 2015
Sphero CEO: Star Wars Robot, BB-8, Sold Out Worldwide In One Hour
Were you one of those Star Wars fans who had hoped to grab the new Star Wars BB-8 robot on its launch day last month? Apparently, Sphero, the company which developed BB-8 for the Walt Disney Company, sold out its entire, global stock of the product within an hour of launch, according to Sphero CEO Paul Berberian. Berberian, speaking at Disney's Accelerator Demo Day in Burbank on Thursday, said the company's participation in the accelerator ramped up its sales volume by over 500 times what it had been, calling the participation in the program "absolutely company-making." The company had connected with Disney in the Burbank program, after Disney's Bob Iger saw Sphero's robots and connected it with the upcoming Star Wars movie. Sphero has unarguably been the biggest success so far out of Disney's startup accelerator, which launched last year.