Monday, October 11, 2010
SVnetwork: 100th Brand Advertisign Campaign
Los Angeles-based SVnetwork, the online advertising network which runs SocialVibe, reports this morning that it has launched its 100th brand advertising campaign. The firm said the 100th campaign is for Toyota, focused on allow users to view short stories about experiences of Toyota Camry or Corolla users. Financial details of the campaign were not disclosed by SVNetwork. SVNetwork, which is headed by Jay Samit, said that it has been running campaigns for such brands as Visa, Microsoft, Apple, Sony, Disney, Lionsgate, Best Buy, Coca Cola, Kraft, Nestle, and Procter & Gamble. SVnetwork's campaigns are very focused on social media; the firm's campaigns offer up such tings as providing dollars to charities, virtual goods on online games, or other offers to users to interact with the firm's advertising. SVnetwork is backed by Redpoint Ventures, Jafco Ventures, and Pinnacle Ventures.