Friday, February 3, 2023

TCL Inks Branding Deals With LA Charger's Herbert, Seattle Seahawks, Others

Irvine-based consumer electronics brand TCL is ramping up its branding efforts, saying this week that it has signed up a number of sports-related sponsorships. According to TCL, among the moves, it has signed up Los Angeles Chargers quarter back Justin Herbert as its official "National Football League (NFL) Brand Ambassador", and also taked with the Los Angeles Chargers to become the team's "official TV and smartphone partner". The company also said it will also become the "Official TV and Smartphone Partner" of the Seattle Seahawks, and that its mobile phone brand, TCL Mobile, will become an official partner of the Atlanta Falcons. Financial terms of all of those sponsorship deals were not announced by the company. TCL makes mobile phones, TVs, smart home products, and more.