Wednesday, June 13, 2012
Tealium Wins News International
San Diego-based Tealium, the developer of enterprise tag management software, announced today that it has been selected by News International, the UK publishing division of News Corporation for its online media network. Tealium said its product will be used to manage page tags on publications such as the The Sun, The Times and The Sunday Times. Teamlium's software is used to manage digital marketing "tags", those bits of code used on web pages to handle everything from advertisements to affiliate programs and web analytics tracking. The firm raised a $1.1M Series A in January from angels.