Triton Digital Signs Accordant Media

Los Angeles-based Triton Digital, the provider of streaming audio advertising technology, has signed up media trading buyer Accordant Media as a partner, the two said yesterday. The companies said that Accordant Media's customers can now use its real-time audience buying technology across Trigon Digital's global inventory, giving Accordant access to audio from such publishers as Entercom, CBS, Univision, and others. Financial details of the deal were not disclosed. Triton Digital audio advertising exchange, a2x, allows programmatic buying of online and mobile audio advertisements.