Triton Digital Wins Varick Media Management

Los Angeles-based Triton Digital, which develosp technology for digital audio advertising and publishing, reported a win with Varick Media Management, a provider of programmatic streaming audio ads. According to Triton, it will provide its inventory to Varick. The companies asid the deal is the first time that streaming audio ads will be available via Varick's data management platform. Financial details of the deal were not disclosed. Triton Digital said its inventory includes online and mobile audio impressions from such publishers as CBS, Entercom, Cumulus Media, Salem Communications, Univision, and others.