trueRSVP Takes On Online Event Planning

Los Angeles-based trueRSVP, a new startup founded by a trio of University of Southern California students, is launching today, looking to provide better online event planning. The startup, which is backed by OrganicStartup, the venture acceleration effort of angel investor Scott Sangster, said it is looking to provide real estimates of how many people will attend an event, increasing the accuracy of RSVPs. trueRSVP is launching at the DEMO Fall 2011 conference today. trueRSVP uses priority invites, special algorithms, mobile apps, and other efforts to help sharpen the count of attendees to conferences. trueRSVP's founders are Anna Sergeeva, Fei Xiao, and Grady Laksmono.