Tuesday, October 12, 2010
uSamp Links With J.D. Power
Encino-based uSamp, the online sampling and market research firm headed by Matt Dusig and Gregg Levin, is powering a new online market research effort for Westlake Village-based J.D. Power and Associates. According to J.D. Power and Associates, it has created the J.D. PowerPanel, which will expand its market research capabilities in the online panels area. J.D> Power said the new offering--scheduled to launch in Q4--will expand the demographic and geographic range of its online survey respondents via a relationship with uSamp. Financial details of the relationship were not disclosed. uSamp has a reach of around 3.1 million consumers globally. J.D. Power said the move will help it augment its existing sources of online panels, so that it can provide "more robust" sample volumes and enhanced diagnostics for its research. uSamp is backed by DFJ Frontier, Greycroft Partners, and OpenView Venture Partners.