Validated Expands In SoCal

Validated, a new startup which offers up a mobile app which lets consumers earn transportation credits for parking, ridesharing, mass transit, and more for dining and shopping at stores, is in an expansion to Southern California today. The company--which was just featured on Shark Tank last Friday--said it has launched in Los Angeles, San Diego, and Santa Monica, as part of a nationwide expansion beyond its home market in Seattle and Portland. The startup encourages consumers to visit brick-and-mortar businesses, and in exchange, provides consumers with credits that can be redeemed at such providers as Lyft, Uber, ReachNow, LuxeValet, and others.