ValueClick Launches Political Advertising Product

Westlake Village-based ValueClick Media, the ad network division of ValueClick, is taking advantage of the runup to the Presidential elections with a new product. ValueClick said it has launched GoVote, a new advertising product aimed at political marketers. The company explained that its new product allows marketers to acquire and influence campaign donors, volunteers and voters, allowing those marketers to specifically target registered voters and politically active Americans. As part of the new product, ValueClick said it has established a direct sales force in Washington, D.C.