Thursday, March 3, 2005
ValueClick Reports MediaPlex Wins
Westlake Village-based ValueClick said this morning that it has scored several wins for its MediaPlex advertising agency management tools. Daily & Associates, an advertising agency, will use MediaPlex to manage its national and local television, radio and print media buying logistics. Palisades Media Group, a media buying and planning firm which services Miramax Films, Lion's Gate Films, and Electronic Arts, has also tapped MediaPlex for national and local broadcast and print media management. Finally, MacDonald Media, an advertising agency will utilize the Mediaplex financial, production, and print products.