Tuesday, February 10, 2009
ValueClick Signs Health Publishers
Westlake Village-based ValueClick has added a trio of new publishers to the firm's health and wellness advertising network, the firm disclosed this morning. According to ValueClick, it has added eMedTV, HealthCastle.com, and Hearthstone Communications to the network. The three become part of the firm's AdRx Media network, which the company says reaches more than 21 million unique visitors per month. eMedTV provides articles and videos about health topics; HealthCastle.com focuses on nutrition; and HearthStone operates a number of different sites focused on women's health issues.