Visual Sciences Upgrades PPC Bid Management Software

San Diego-based Visual Sciences, a provider of web analytics software, said Thursday that it has upgraded the firm's keyword bid management product, Visual Sciences Bid 2.0. The upgraded software adds support for Yahoo, along with budgeting, international character support, and other enhancements. Visual Sciences, which until recently was known as WebSideStory, said that the Yahoo support comes on top of the firm's existing support for Google AdWords in the tool. The software is used by companies to optimize their pay-per-click advertising campaigns.