Thursday, February 10, 2005
Yahoo Rebrands Launch
Yahoo said yesterday that it is rebranding the LAUNCH music site as Yahoo! Music, as the company looks. Yahoo said that Launch will immediately start operating under the new brand name, and a new logo, providing a single Yahoo brand identity for the music service. The company said that the rebranding will allow for deeper integration across Yahoo's network. The Yahoo! Music brand will also be rolled out in coming months to the company's international properties. Yahoo acquired Launch Media in 2001 for $12M, roughly 92 cents per share, after its stock price fell from $29 per share at its IPO in 1999 to 58 cents per share at acquisition.