Zag Names New President, COO

Santa Monica-based Zag, which develops software used for online product configuration of automobiles, announced this morning that it has added Chris Porch as the firm's President and Chief Operating Officer. Porch was a founder of Trilogy Software, and was most recently at Between Markets, where he served as CEO. Zag's products are used by online automotive buying programs to allow customers to configure and price their automobiles; the software is white labeled by credit unions, buying programs, and others.