Thursday, May 25, 2006
Acacia Research Signs aQuantive
Newport Beach-based patent firm Acacia Research has garnered another licensing win for the firm, saying yesterday that its subsidiary, InternetAd Systems, has entered into a technology licensing agreement with aQuantive. aQuantive will license a patent that Acacia Technologies owns that covers interstitial Internet advertising. Acacia Research collects patents and aggressively licenses those patents to companies. aQuantive is a digital marketing company that is the parent company of Avenue A | Razorfish.