BeachMint Teams With Facebook For Home Shopping Event

Santa Monica-based BeachMint, the celebrity-meets-ecommerce startup run by Josh Berman and Diego Berdakin, said today that it has partnered with Facebook, R to Z Media, and LiveStream, to run live video shopping videos on Facebook. Beachmint said the videos will feature Mary-Kate Olsen and Ashley Olsen of StyleMint, starting on Cyber Monday. BeachMint said the live broadcasts will include both of the Olsens, Kate Bosworth, and Rachel Bilson and will enable real type shopping and Cyber Monday deals.