BetterWorks Recruiting Effort: A LEGO Contest?

How do you find the best and brightest engineers and web developers? Santa Monica-based BetterWorks, the developer of software and services to help companies manage their fringe benefits for employees, has an interesting one: have those software developers compete to build the best, LEGO creations. BetterWorks said it would hold a Silicon Beach LEGO Challenge--open to only 60 software and web developers--to compete for prizes. Companies have been known to run programming and software competitions as a part of recruiting, but the use of a LEGO competition is an unusual one for companies here.