Bid4Spots Gets Win With LPGA

Encino-based Bid4Spots, an online marketplace for unsold radio ad inventory, has scored a win with the Ladies Professional Golf Association (LPGA). The firm reported today that the LPGA will use its reverse auction services to promote its national telecast of the Kraft Nabisco Championship. Bid4Spots competes against such systems as Newport Beach-based dMarc Broadcasting, which was purchased by Google earlier this year.