Break Media Creates Industry Group

Los Angeles-based online men's video web site Break Media said Tuesday that it has created a new "Online Video Advertising ROI Council" focused on measuring the effectiveness of online video. The firm said that the new group--made up of Break, Ogilvy One, truTV, National Geographic Channel, AT&T, eMarketer, Panache, Lotame, Visible Measures, Horizon Media, and Initiative Media--will meet quarterly to study online video advertising effectiveness. Break Media said that brands joining its council will have access to custom research from the firm studying various modes of online video advertising.