socalTechnews
Log in | Join | Subscribe

Home
Mobile
News and Events
  • Headlines
  • Events
  • Interviews
  • Jobs
  • Directory
  • Members Only
  • Networking
  • Venture Deals
  • Venture Firms
  • Companies
  • About
  • Membership
  • About
  • Contact Us

  • Search News
    Tuesday, April 22, 2008

    Break Media Creates Industry Group


    Los Angeles-based online men's video web site Break Media said Tuesday that it has created a new "Online Video Advertising ROI Council" focused on measuring the effectiveness of online video. The firm said that the new group--made up of Break, Ogilvy One, truTV, National Geographic Channel, AT&T, eMarketer, Panache, Lotame, Visible Measures, Horizon Media, and Initiative Media--will meet quarterly to study online video advertising effectiveness. Break Media said that brands joining its council will have access to custom research from the firm studying various modes of online video advertising.
    posted on Tuesday, April 22, 2008

    Related companies:
    Break.com

    Related stories:
    > Break Media Rolls Out Syndication Platform
    > Amp'd Mobile Makes A Break
    > Break Buys Wall Street Fighter
    > FOX Creates Affiliate Program For Broadcasters
    > Break.com Gets Investment From Lionsgate

    RSS subscri
be via emailEmail Twitter


    Previous news:

    Tuesday, January 6, 2009
    Monday, January 5, 2009
    Friday, January 2, 2009
    Wednesday, December 31, 2008
    Tuesday, December 30, 2008