Brentwood Associates Buys Sundance Holdings

Los Angeles-based private equity firm Brentwood Associates, which manages around $650M in capital and focuses on consumer-focused, middle market growth firms, said today that it has acquired a majority stake in Sundance Holdings Group. Sundance is a multi-channel direct marketer which sells women's apparel and accessories, jewelry and home furnishings, and was founded by Robert Redford in 1989. Financial terms of the buy were not disclosed. Brentwood said it was represented by Greenberg Traurig LLP in the deal; Sundance was advised by Lazard Middle Market and Kaye Scholer LLP.