Brighter Expands Dental Care Marketplace Into Orange County, the online marketplace for dentists which is looking to bring upfront pricing to the dental market, said Thursday that it has expanded beyond Los Angeles and into Orange County. The venture backed startup--led by serial entrepreneur Jake Winebaum and based in Los Angeles--said that Orange County is the first part of a statewide expansion for the company. provides group buying and collective pricing power to consumers, so that individuals without dental insurance plans can get far better rates than they'd pay by themselves. Brighter said the expansion adds about 350 dentists in Orange County to the service. Brighter's tools include dentist reviews; upfront cost estimates; and scheduling and appointment handling software for the dentists themselves. The company is backed by Mayfield Fund, Benchmark and Tenaya Capital.


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