CinemaNow Taps Firm For WAP Services

Marina Del Rey-based CinemaNow, a provider of Internet, video-on-demand services, said today that it has integrated technology from uVuMobile to provide wireless application protocol (WAP) movie previews and downloads from its site. Financial terms of the deal were not disclosed. According to CinemaNow, its WAP service combines uVuMobile's Media Distribution Platform product with its own proprietary distribution technology. The new WAP service gives previews of trailers and full length movie purchases via mobile phone; the firm said the service works across any carrier network and with multiple compatible devices.