Companies Form Web Analytics Association

A group of web analytics companies have formed an association focused on educating and advocating for the web analytics industry. The new Web Analytics Association group (WAA) will focus on standards, privacy, and industry best practices. Companies involved include San Diego-based WebSideStory, WebTrends, CoreMetrics, Hewlett Packard, Omniture, and others. The web analytics industry provides services to online businesses to help them determine the effectiveness and design of their web sites.