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    Tuesday, February 22, 2005

    Companies Form Web Analytics Association


    A group of web analytics companies have formed an association focused on educating and advocating for the web analytics industry. The new Web Analytics Association group (WAA) will focus on standards, privacy, and industry best practices. Companies involved include San Diego-based WebSideStory, WebTrends, CoreMetrics, Hewlett Packard, Omniture, and others. The web analytics industry provides services to online businesses to help them determine the effectiveness and design of their web sites.
    posted on Tuesday, February 22, 2005

    Related stories:
    > Visual Sciences Adds Ad Campaign Analytics
    > LinkShare, WebSideStory Integrate Web Analytics
    > ID Analytics Adds Executive
    > SEMDirector Partners With Omniture
    > WebSideStory Countersues NetRatings

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