CrownPeak Expands Into Online Marketing Tools

Los Angeles-based software-as-a-service developer CrownPeak has expanded the breadth of its offerings, saying this morning that it has launched a set of content management and marketing tools. CrownPeak said its new offering, the Online Marketing Management Suite, is targeted at online marketers, and helps them test, target, and measure content relevance in its web sites, landing pages, banner ads, mobile devices, social media, and other channnels. Pricing on the new offering was not released. CrownPeak is a developer of software-as-a-service for content management, which allows non-technical users to update and maintain their web sites. The firm said its new tools integrate directly into its CMS interface.