DECA Finds Talent On YouTube

Santa Monica-based DECA, a venture-backed, digital entertainment studio, said this morning that it has become the exclusive business and production partners for teen brand SMOSH, a leading provider of humorous videos on YouTube. According to DECA, it will provide financing, ad sales, marketing, distribution, and provide other business operations for SMOSH, which was created by Anthony Padilla and Ian Hecox. DECA said that SMOSH has over 555,000 subscribers on YouTube, in addition to operating its own web site. DECA is venture backed by Mayfield, General Catalyst, and Atomico.