Demand Media Ties Into Olympics With Content

Los Angeles-based online content publisher Demand Media is getting into an Olympics mood, saying Thursday afternoon that it has launched an Olympics-related series, Taking London, a special series which will be featured on the LIVESTRONG Woman YouTube channel. Demand Media said that the feature will follow four female athletes as they pursue their dream of computing in the 2012 Olympic Summer Games. The company also said it is part of the YouTube¹s Creators Invade London Initiative, which will provide access to things going on in London during the Olympic Games.