Wednesday, January 6, 2010
DIRECTV Planning 3D Broadcasts
El Segundo-based satellite broadcaster DIRECTV said Wednesday at CES that it is in a deal with HDTV manufacturer Panasonic, to broadcast 3D television starting in June of 2010. According to DIRECTV, its customers will receive a free software upgrade showing three, dedicated 3D channels to 3D television sets, including Panasonic's VIERA Full HD 3D TVs. Panasonic will be sponsoring the new HD 3D channels for one year. Financial details of the deal were not disclosed. DIRECTV said the initial 3D channels will include a 3D, pay-per-view channel featuring movies, documentaries, and other programming; a DIRECTV on demand channel; and a free, 3D sample demo channel. DIRECTV also said it is working with AEG/AEG Digital Media, CBS, Fox Sports/FSN, Golden Boy Promotions, HDNet, MTV, NBC Universal and Turner Broadcasting System, Inc. on producing additional, 3D programming to debut in 2010 and 2011.