eDivvy Looks To Make Group Gifts Easier

New, Los Angeles-based startup is looking to make the task of buying gifts as a group easier--handling everything from collecting money from people looking to buy a gift together, to buying and shipping that gift. The idea, says President Eden Jarrin -- former founder of -- is to take the offline activity of collecting money and buying a gift from someone, and automating that process through an easy, online site. The angel funded firm is currently offering gifts from such retailers like, Apple, Macy's REI, and others. Jarrin recently joined the firm.